A few days ago Mercia (owner of Smokenders SA) received an email from a gentleman by the name of Gavin Whitfield. He is the Executive Creative Director of an advertising agency in Cape Town.
He recently stopped smoking after 14 years! and in his own words: Woohoo!
He writes that “… one of the things I looks back upon is how many ridiculously stupid, even childish, excuses I made to justify my habit. This got me thinking and led me to develop some posters (for my own amusement) around the idea of how ludicrous these ‘Brilliant Excuses’ are. When you see them in black and white you can’t help but think how silly they actually are.”
Are these not gruesomely wonderful and so true?!!!
Thank you Gavin for sharing these with us.