What’s your brilliant excuse?

A few days ago Mercia (owner of Smokenders SA) received an email from a gentleman by the name of Gavin Whitfield. He is the Executive Creative Director of an advertising agency in Cape Town.

He recently stopped smoking after 14 years! and in his own words: Woohoo!

Nobody in my Family has ever had Cancer. What is your brilliant excuse?
Nobody in my Family has ever had Cancer. What’s your brilliant excuse?

He writes that “… one of the things I looks back upon is how many ridiculously stupid, even childish, excuses I made to justify my habit. This got me thinking and led me to develop some posters (for my own amusement) around the idea of how ludicrous these ‘Brilliant Excuses’ are. When you see them in black and white you can’t help but think how silly they actually are.

My Grandfather smoked 2 packs a day until he was 88. What is your brilliant excuse?
My Grandfather smoked 2 packs a day until he was 88. What’s your brilliant excuse?

Are these not gruesomely wonderful and so true?!!!

My Mommy didn't raise no Quitter. What is your brilliant excuse?
My Mommy didn’t raise no Quitter. What’s your brilliant excuse?

Thank you Gavin for sharing these with us.